Saga Strategic Communication.

Saga is a strategic communication consultancy that is owned and operated by its founder Ben Roberts.

At Saga Strategic Communication clear communication is our mission. We believe that being understood by the intended audience is the key to well-crafted content that persuades, informs, and entertains. And the pathway to that understanding is through the use of plain English—clarity over cleverness!

About

Saga Strategic Communication provides expert communication assistance to government and the private sector.

Everyone needs good comms, and the Saga team can help write tailored content across every aspect of the communication discipline including speeches, opinion, internal communication, social media and more.

Who is Saga?

Ben founded Saga in 2024. He is a highly experienced communication specialist and Navy veteran based in Canberra, Australia. He excels in strategic communication (including internal, external, and executive comms) public relations, social media, speechwriting, media management, public affairs, and strategy.

Why ‘Saga’?

The sagas were epic prose tales of heroic deeds composed by ancient Norse poets that stemmed from a rich oral tradition. In a literal sense the word saga meant a structured narrative or story. As narrative specialists the name Saga Strategic Communication seemed apt.

Services

Government and Defence

The Saga team has significant experience, knowledge, and expertise when it comes to working with the Commonwealth of Australia and the Departments of Defence specifically. The team is adept at drafting all kinds of government documents ranging from Cabinet Submissions to Senate Estimates Briefs, talking points, media releases, report forewords and more.

Speechwriting

Saga’s principal, Ben, is a seasoned speechwriter with years of experience under his belt. Ben has written for Ministers, CEOs, agency heads, ambassadors, senior military officers, and on one occasion a Prime Minister. He is a true craftsman when it comes to creating a strategic narrative that hits the target every time.

Social Media

Saga offers offer comprehensive social media services, encompassing strategy development, content creation and management, community engagement, and insightful reporting. This includes crafting a social media plan, creating engaging content, managing online conversations, and running campaigns.

Technical Writing

Technical writing is the art of communicating complex information in a clear, concise, and accurate way, specifically geared towards a specific audience and their needs. It often involves simplifying technical concepts and procedures to ensure the reader can easily understand and perform the intended task. The Saga team is well-versed in this work and has delivered technical writing and editing to government and industry.

Copywriting, Editing and Proofreading

The Saga team has a great track record of delivering copywriting, editorial and proofreading work to clients. Copywriters craft persuasive content to nudge readers towards action editors refine existing writing for clarity and effectiveness, and proofreaders meticulously polish the final product, ensuring it’s free of errors and inconsistencies. Each step contributes to clear, impactful, and error-free communication.

Media and Opinion

The Saga team has extensively written media articles and opinion pieces that have been published in domestic and international outlets and will work with subject matter experts to develop targeted content that will be run and promote key messages.

Internal and External Comms

The Saga team has comprehensive experience drafting and executing internal, external, and executive communication pieces including agency head and CEO messages to staff, internal campaigns, talking points, newsletters, intranet pages, and more. How agencies and companies talk to themselves is just as important as how they talk to everyone else and the Saga team knows how to do it right.

Embedded full-suite comms

The team has embedded with clients as part of their teams and delivered full suite communication services in a number of government agencies and is comfortable working in an above the line or below the line capacity.

Campaigns

The team can help run communication campaigns to persuade, inform, educate or entertain using a variety of channels and types of content.

Our Founder

I am a Navy veteran and have been working with government and the private sector in various capacities to deliver strong communication outcomes for more than 15 years. I have postgraduate qualifications in Strategic Communication, Digital and Social Media, and Business with a focus on Public Sector Management.

I have extensive experience in government and industry including 12 years at the Department of Home Affairs and senior-level industry experience in the defence sector since 2018.

I excel in corporate and strategic communication, public relations, speechwriting, media management, public affairs, and corporate leadership.

My comprehensive skill set encompasses internal, external, government, and executive communication, marketing, social media, speechwriting, copywriting, project documentation, technical writing and content generation.